Brands might want to take this into consideration when vetting potential partnerships. Like, for example, the spokesman putting a better effort at acting like they’d wear the gear regardless of the check. This is the give and take of any endorsement deal, but ideally it should be subtle. The reality is you probably would have never seen Rocky in Under Armour anything unless they paid for the look. You have got to pay up for such dedication if it’s not organic. Or, more likely, the bag wasn’t big enough to inspire such devotion. There are just too many options for a clotheshorse like him to limit himself. Sure he’s just been revealed as a star of a new Calvin Klein campaign, but you can bet you won’t catch him rocking only their apparel on any given day. So why the lackadaisical devotion to his brand partner? Rocky is known for flouting the rules, so being restricted to solely one brand just isn’t in his DNA. However, the night before he stunted at Rihanna’s famed Diamond Ball in a pair of Dior trainers, which he made sure point out to the cameras.ĪSAP Rocky performing in Air Jordan 1. So we’ll forgive him for just a month prior while, promoting his then forthcoming Testing album he hit The Tonight Show to perform in a pair of “Banned” Air Jordan 1s. For example, he rocked a pair during his Lab Rat performance art piece in NYC back in May 2018. To be fair, Rocky did an admirable job building up the hype around his shoe.
Yet, his Instagram was and still is littered with Hendrix wearing couture footwear that damn sure ain’t Reeboks, when not in straight up hard bottom shoes or “brunch boots.” Atlanta rapper Future caught a cushy Reebok endorsement deal back in July 2016. Imagine Michael Jordan wearing Balenciagas while heading to a game in his boot cut jeans, or Pharrell Williams in Pumas? Yeah, would never happen.ĪSAP Rocky isn’t exactly without company. His sneakers aren’t exactly cheap ($250 at retail), so pulling out all the stops to move those shoes would be ideal. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries."Ī quick perusal of Rocky’s Instagram feed will find glimpses of him in Jordans, Vans, Pradas, and, even occasionally, a pair of Under Armours. I grew up in Harlem and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. The Under Armour team, and especially CEO and founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. "The only way to achieve this is with someone who is like-minded. "I wanted more than a collaboration partner," said Rocky, via a press release, at the time.
The brand has long been associated with success and winners - Steph Curry, Tom Brady, and Dwayne “The Rock” Johnson all endorse Under Armour - but the product tied to them has never been stellar.Īlthough news of the partnership dropped in July 2017, UA and Rocky officially announced their deal in September 2017. A co-sign from a legit spokesman for what’s “cool” is just what an UA could use to counter any perceptions that the brand is bland. Rocky is the young, millennial-favored MC with certified influencer credentials that make him a conduit to his generation, which just so happens to be the same crowd Under Armour hopes to attract. On paper, the union between the Harlem rapper and the upstart athletic brand was ideal. While his bars are still top-notch and his fashion-forward style drip is choice, his gig as a spokesman for Under Armour leaves much to be desired. Asap wears something that is seen as feminine and everyone jumps on the toxic mascinity train.ASAP Rocky just may be the worst footwear endorser. “Kanye west walks around with shoulders as big a family size dinner table and no one mentioned it. “If asap wants to wear a scarf on his head then let him,” one Twitter user wrote. Some fans online have praised Rocky’s latest fashion move. Asap wears something that is seen as feminine and everyone jumps on the toxic mascinity train. Kanye west walks around with shoulders as big a family size dinner table and no one mentioned it. If asap wants to wear a scarf on his head then let him.
I’m just encouraging all guys to wear babushkas from here on out. “And I feel like I look so handsome right now with the shades on. “I thought it was so immaculate,” he added.
0 kommentar(er)
